Skip to main content

Sales Representation

Represent exhibition and event organizers in Vietnam to develop the market, identify and approach potential customers and partners, and advance business opportunities for exhibitions, conferences and B2B events.

Scope is defined around the commercial objective, industry and level of local support actually required.

Browse exhibitions

Focus

  • 1Continuous market conversation
  • 2Start with a clear scope, then expand only where it makes sense
  • 3Priority account
  • 4Local conversation
  • 5Opportunity follow-up
  • 6Market feedback

01Capabilities

The focus is outreach, follow-up and coordination; the service does not automatically replace every sales function of the client organization.

  • Target-account outreach

    Work with relevant accounts and open initial commercial conversations locally.

    01

  • Opportunity follow-up

    Maintain contact, coordinate next steps and support ongoing commercial conversations.

    02

  • Distributor / partner development

    Research and follow up channel partners relevant to the market strategy.

    03

  • Market feedback & coordination

    Bring practical customer and partner feedback back to HQ for better next-step decisions.

    04

For international organizers

When an international exhibition wants to grow in Vietnam, T2PLINK represents it locally — reaching exhibitors, sponsors, partners and visitors, then keeping those relationships alive between editions.

  1. 01

    International organizer

    An exhibition or event brand wants Vietnamese exhibitors, buyers or partners.

  2. 02

    Local representative

    T2PLINK becomes the in-market point of contact, in Vietnamese.

  3. 03

    Find the right companies

    Exhibitors, sponsors, partners and attendees mapped by sector.

  4. 04

    Outreach

    Calls, meetings and follow-up that turn interest into sign-ups.

  5. 05

    The event

    Support around the show — delegations, meetings, onsite.

  6. 06

    Ongoing market relations

    Relationships continue after the show and into the next edition.

02Process

Sales representation should be designed around specific objectives rather than a vague promise to cover the market.
  1. 01

    Define objective

    Clarify product, target market, responsibilities and boundaries.

  2. 02

    Build target list

    Prioritize relevant accounts, distributors or partners.

  3. 03

    Outreach & meetings

    Open conversations, arrange meetings and capture feedback.

  4. 04

    Follow opportunities

    Maintain next steps and coordinate materials or discussions as needed.

  5. 05

    Report & adjust

    Summarize status, market feedback and next priorities.

03Working model

The business does not need to build a full sales team in Vietnam from day one. T2PLINK can start with a defined scope, operate on an agreed coordination rhythm and expand only when there is enough market evidence.

How we work together

The model keeps scope, ownership, status and next actions explicit so T2PLINK and the client team always know who is responsible for what.

Useful when

  • No local sales team yet
  • Post-exhibition follow-up is needed
  • Testing a market segment
  • Developing distributors or partners
  • 01

    Clear starting scope

    Begin with a defined customer group, partner set, sector or market objective.

  • 02

    Named owners & cadence

    Set clear owners, communication channels and an agreed update rhythm between T2PLINK and the client team.

  • 03

    Status & next action

    Track each account or opportunity by status and the next agreed action.

  • 04

    Expand on real signals

    Broaden the scope only when market data and feedback provide a sound reason to do so.

04Use cases

T2PLINK can handle agreed local touchpoints while keeping the client team involved in the commercial process.

  • 01

    Market entry

    Maintain initial commercial activity before establishing a full team in Vietnam.

  • 02

    Post-exhibition follow-up

    Continue conversations and appointments generated at exhibitions.

  • 03

    Distributor development

    Research, meet and follow potential channel partners.

  • 04

    Key-account follow-up

    Maintain contact and next steps with a selected group of priority accounts.

  • 05

    Dormant-opportunity reactivation

    Re-open older conversations where a valid commercial reason still exists.

  • 06

    Local market feedback

    Collect signals that help HQ understand market response to the current offer.

Related steps

Sales representation works best when supported by the right prospect sources and market-development activity.

Develop the market

Share the objective, product and scope you want covered so we can discuss a practical working model.

Browse exhibitions